AMSED, short for Aboriginal Medical Services Education, provides eLearning solutions tailored to Aboriginal Medical Services companies.

They were facing a few common myths in the industry such as ‘Aboriginals don’t like to learn online’ and ‘Professional development isn’t for everyone, only a select few.’

They needed an explainer video that quickly conveyed that online learning was for everyone, anyone could use this system, and it was designed specifically for AMS’s.

Production: Motionstory
Creative Director: Daniel Neale
Copywriter: Joshua Maher
Illustrations: Justas Jelisejevas
Animation: Manuel Neto and Feitosa
Music: Premium Beat