For Employers For Unions HealthStaffEd provides eLearning solutions for companies and individuals in the healthcare industry. They were seeking to attract new clients on two fronts. Firstly, by approaching businesses that hire healthcare professionals such as hospitals, aged care groups, and nursing agencies. Secondly, by approaching member organisations [...]
AMSED, short for Aboriginal Medical Services Education, provides eLearning solutions tailored to Aboriginal Medical Services companies. They were facing a few common myths in the industry such as 'Aboriginals don't like to learn online' and 'Professional development isn't for everyone, only a select few.' They needed an explainer video [...]
Testimonials are a vital part of your sales message. They provide social proof, help overcome objections, and back up claims you make in your copy. The opinion of others matters to us. That’s why we so often rely on the recommendations of others when making purchase decisions. A good testimonial [...]
I might kick myself for telling you this… But until all the enquiries on my website dry up because no-one needs to hire me anymore I’m going to leave this here. If you are a small business owner or entrepreneur that needs to know how to write quality copy and can’t [...]
It was a Friday afternoon, almost beer o’clock. I was in my second week at a new job at a marketing firm in Brisbane that I’d wanted to work for years and had spent the majority of it digesting days of video training on Search Engine Optimisation, Conversion Rate Optimisation, [...]