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How To Get Great Testimonials
Testimonials are a vital part of your sales message. They provide social proof, help overcome objections, and back up claims you make in your copy. The opinion of others matters to us. That’s why we [...]
Teach Yourself How To Write Better Copy
I might kick myself for telling you this… But until all the enquiries on my website dry up because no-one needs to hire me anymore I’m going to leave this here. If you are a small [...]
How Direct Response Copywriting Saved My Ass…
It was a Friday afternoon, almost beer o’clock. I was in my second week at a new job at a marketing firm in Brisbane that I’d wanted to work for years and had spent the [...]