HealthStaffEd provides eLearning solutions for companies and individuals in the healthcare industry.
They were seeking to attract new clients on two fronts.
Firstly, by approaching businesses that hire healthcare professionals such as hospitals, aged care groups, and nursing agencies. Secondly, by approaching member organisations such as unions that cater to healthcare staff.
They needed two different explainer videos that communicated the unique benefits to each target market.
Creative Director: Daniel Neale
Copywriter: Joshua Maher